Free for one product.
$19.99/mo when you scale.
The free plugin from WordPress.org ships with the live-pricing configurator, wa.me checkout, EN/ES parallel fields, voice wizard and on-server CRM — for one product, forever. Pro lifts every cap and adds 13 advanced features: unlimited products, Modern Sidebar layout, 20 premium fonts, multi-number routing, optional Meta WhatsApp Cloud API, Stripe/PayPal payment links inside WhatsApp, email design presets, advanced pricing rules and more.
Pro costs about what you pay for a Netflix Basic plan. Half what WATI charges before per-message fees. No WooCommerce, no Meta API required.
Simple, Transparent Pricing
Choose the plan that fits your business. Upgrade, downgrade, or cancel anytime.
- Unlimited orders
- All templates
- Priority support
- 1 domain
- Everything in Monthly
- Annual billing
- Priority support
- Best value
Try it free.
Upgrade when you scale.
The free plugin gives you one product slot — forever. Configurator, wa.me checkout, EN/ES fields, on-server CRM, voice wizard. When you need a second product, the Modern Sidebar layout, premium fonts, multi-number routing or in-WhatsApp payments, Pro is one click away.
The sticker price isn’t the real price.
Every WhatsApp SaaS adds per-message fees on top of its subscription. MLC uses free wa.me links — no API, no variable costs, no surprise bill at the end of the month.
| Platform | Subscription | API Fees | Seats | Real Monthly |
|---|---|---|---|---|
| WATI Growth | $29/mo | +$12–25 | +$12–24/seat | $53–90+ |
| Gallabox Growth | $89/mo | +$15–30 | +$15/user | $104–150+ |
| Zoko Starter | $49.99/mo | +$0.015/convo | +$9–15/agent | $65–120+ |
| 🟢 Magic Lead Capture | $19.99/mo | $0 | $0 | $19.99. Always. |
500 conversations/mo, 2 users, LATAM. Meta per-message billing has been the SaaS reality since July 2025.
Free covers one product end-to-end.
Pro lifts every cap.
Same core engine in both. Pro adds 13 advanced features and removes the limits.
| Feature | Free Forever WordPress.org | Pro Monthly $19.99 | Pro Yearly $199.99 |
|---|---|---|---|
| Core (same in every tier) | |||
| No WooCommerce required | ✓ | ✓ | ✓ |
| No Meta API required | ✓ | ✓ | ✓ |
| Per-message fees | $0 | $0 | $0 |
| Live-pricing product configurator | ✓ | ✓ | ✓ |
| WhatsApp wa.me checkout | ✓ | ✓ | ✓ |
| English + Spanish parallel fields | ✓ | ✓ | ✓ |
| 🎤 Voice setup wizard | ✓ | ✓ | ✓ |
| On-server CRM (orders, customers, leads) | ✓ | ✓ | ✓ |
| Transactional emails (order, confirmation) | ✓ | ✓ | ✓ |
| Discount codes & basic shipping rules | ✓ | ✓ | ✓ |
| Built-in captcha & audit log | ✓ | ✓ | ✓ |
| Customer feedback collection | ✓ | ✓ | ✓ |
| Caps | |||
| Products | 1 | Unlimited | Unlimited |
| Cloud templates | 2 | Unlimited | Unlimited |
| Checkout layouts | Classic | Classic + Modern Sidebar | Classic + Modern Sidebar |
| Fonts | System default | + 20 premium Google Fonts | + 20 premium Google Fonts |
| Pro-only features | |||
| Advanced pricing rules (qty tiers, wholesale) | — | ✓ | ✓ |
| Smart routing — multi-number WhatsApp rules | — | ✓ Up to 50 rules | ✓ Up to 50 rules |
| Meta WhatsApp Cloud API (optional) | — | ✓ Your own creds | ✓ Your own creds |
| Stripe + PayPal payment links inside WhatsApp | — | ✓ | ✓ |
| Email design presets | — | ✓ | ✓ |
| Catalog modes (grid · carousel · slider) | — | ✓ | ✓ |
| Multi-step checkout container controls | — | ✓ | ✓ |
| Social-proof recent-order toaster | — | ✓ | ✓ |
| Priority email support | Community | ✓ | ✓ |
| Discount code at checkout | — | GET10OFF → $19.99 | GET100OFF → $199.99 |
Questions? We reply within hours.
The same small team that built MLC answers your email. Not a ticket bot, not a three-day queue.