The only plugin that
fills the whole gap.
MLC is the only WordPress plugin that combines a live-pricing configurator, wa.me checkout, on-your-server CRM, and native EN/ES parallel fields. Every other WP plugin needs WooCommerce. Every SaaS competitor needs a Meta API and per-message fees. MLC needs neither.
Six tools. One uncontested gap.
| Feature | MLC | WATI | Zoko | Gallabox | OneClick | Staggs |
|---|---|---|---|---|---|---|
| What it is | WP plugin | SaaS | SaaS | SaaS | WP plugin | WP plugin |
| No WooCommerce needed | ✓ | N/A | N/A | N/A | ✗ Required | ✗ For checkout |
| No Meta API account | ✓ | ✗ | ✗ | ✗ | ✓ | N/A |
| Per-message fees | $0 | Meta rates | Meta rates | Meta rates | $0 | N/A |
| Monthly cost | $19.99 flat | $29 + fees | $49.99 + fees | $89 + fees | Free | Free / $69yr |
| Product configurator | ✓ Full | — | — | — | — Button only | ✓ |
| Live price calculator | ✓ | — | — | — | — | Partial |
| WhatsApp order checkout | ✓ Free wa.me | API required | API required | API required | ✓ Free wa.me | — |
| English + Spanish (native) | ✓ Native | — | — | — | WPML only | — |
| 🎤 Voice setup wizard | ✓ | — | — | — | — | — |
| Orders on your server | ✓ | Cloud | Cloud | Cloud | ✓ | ✓ |
| Built-in CRM (WP dashboard) | ✓ | Cloud CRM | Cloud CRM | Cloud CRM | — | — |
| Automated emails | ✓ | ✓ | ✓ | ✓ | — | — |
| Built for WordPress | ✓ Native | Shopify | Shopify | Shopify | ✓ | ✓ |
| Free to start | Free forever (1 product) | 7-day trial | 7-day trial | 7-day trial | Free forever | Free tier |
* Staggs needs WooCommerce for checkout. Meta per-message billing has been the SaaS reality since July 2025. WATI/Zoko/Gallabox data current as of April 2026.
OneClick sends a button.
MLC builds a store.
OneClick Chat to Order has 40,000+ installs and is free. If you just need a “Send via WhatsApp” button on an existing WooCommerce store, it’s fine.
But it needs WooCommerce. No configurator where customers pick options and see prices update. No order dashboard. No bilingual fields. No setup wizard.
MLC does all of that — without WooCommerce. Different tools for different jobs.
- ✓ Free WhatsApp order button
- ✓ 40,000+ installs, proven
- ✗ WooCommerce required
- ✗ No live-pricing configurator
- ✗ No order dashboard
- ✗ No native bilingual fields
- ✗ No setup wizard
Built for Shopify brands.
Not for your shop.
WATI, Zoko, and Gallabox are real tools for growing Shopify brands running WhatsApp marketing at scale. They need a Meta API account and charge $89–499/mo plus per-message fees.
They’re not built for a WordPress site owner who needs a configurator without a Meta API account, an $89/mo subscription, or per-message fees. At $19.99/mo flat, MLC costs 4–8× less at typical small-business usage.
| Platform | Real Monthly (typical SMB) |
|---|---|
| WATI Growth | $53–90+ |
| Gallabox Growth | $104–150+ |
| Zoko Starter | $65–120+ |
| 🟢 Magic Lead Capture | $19.99 |
500 conversations/mo, 2 users, LATAM. Meta per-message billing has been the SaaS reality since July 2025.
Try the one that fits your shop.
Free plugin, one product, forever. No WooCommerce. No Meta API. No card. 10 minutes to live. Upgrade to Pro when you scale.