Those are WhatsApp CRM and broadcast tools built for large Shopify brands. They need a Meta API account, charge $89–499/mo plus per-message fees, and store your data in their cloud. MLC is a WordPress plugin — no API, no per-message fees, data on your server, a real live-pricing configurator — for $19.99/mo flat.

No — and that’s why people pick MLC. Every other WhatsApp order plugin for WordPress needs WooCommerce as step one. MLC is fully standalone. Install it on any WordPress site, it works.

No. MLC builds a wa.me link — a standard WhatsApp deep-link. Your customer taps “Order,” WhatsApp opens on their phone with the message pre-written. No API, no Meta Business Manager, no approval, no per-message billing. Just your regular WhatsApp number.

Never. MLC uses free wa.me links, not the WhatsApp API. WATI, Gallabox, and Zoko pass Meta’s per-message fees on to you (typically $0.01–0.06 per message). We don’t. Your bill is your plan price.

Yes — the free plugin from WordPress.org is yours forever. One product slot, the live-pricing configurator, wa.me checkout, English + Spanish parallel fields, on-server CRM, voice wizard, transactional emails, captcha, basic discounts and shipping. No card to start. When you need a second product, the Modern Sidebar layout, premium fonts, multi-number routing, in-WhatsApp payments or 20-font premium typography, upgrade to Pro for $19.99/mo.

Yes — this is exactly who MLC is for. Install the plugin, the setup wizard walks you through every step. Type or speak your answers. Stuck? We reply within hours. No developer needed.

Not at all. Install MLC as a plugin on your existing WordPress site, paste one shortcode ([magic_lead_capture]) on any page. Your site keeps everything it has — MLC just adds the ordering system. About 10 minutes from install to live.

Yes, if you want to. Open the wizard, grant microphone access, speak your answers — store name, WhatsApp number, language, currency. Say “change that” to correct an answer. Works in Chrome, Edge, and Safari. Prefer typing? Manual mode is always one click away. Voice is optional, never required.

Yes — natively. Each product has an English field and a Spanish field side by side. You type your words in both. Customers tap a language toggle to switch — your exact words, never machine-translated. The setup wizard works in Spanish too.

Your customer visits your page, picks their options (size, flavour, colour — whatever you set up), price updates live. When ready, they tap “Order via WhatsApp.” WhatsApp opens on their phone with the message pre-written — name, address, options, total. They press send. You have a complete order.

Yes — this is the core feature. You build dropdowns, checkboxes, and option groups in the admin, then set pricing rules: “Large = +$5,” “Large + Rush = +$15.” The price on the customer’s screen updates the instant they pick. No more mental math.

You do, completely. Every order, every customer, every lead lives in your own WordPress database on your own server. We don’t see it, store it, or share it. Even if you cancel, your data stays with you. SaaS platforms keep your data in their cloud — when you leave, it leaves with them.